Беру блок Мальборо-медиум.
По широкой части блока - вполовину высоты надпись:
"Smoking kills"
С другой стороны:
"Smoking when pregnant harms your baby"
на пачках 60% площади занимают фразы (на разных пачках разные)
Smoking causes ageing of your skin
Smoking kills
Smoking seriously harms you and others around you
Smoking may reduce blood flow and causes impotence
Smoking can damage the sperm and decreases fertility
Stopping smoking reduces the risk of fatal heart and lung diseases

Страшно.